JetBlue is seeking a higher education. It says it wants to go to Columbia. That fine university, established in 1754, is not far from JetBlue’s home base out in Queens. The elite Ivy League institution of higher learning is noted for its English and its geography departments. JetBlue might want to enrol in either of these illustrious faculties, since the airline is actually trying to say that it wants to fly to Colombia, or at least to its capital city, Bogota, about 2,500 miles south of the Manhattan campus. A new US/Colombia agreement will create flight rights as of 1 December, then more on 1 April and still more on 1 October, for a total of 21 additional frequencies. JetBlue tells the Transportation Department that it would like to begin daily non-stops between Orlando, Florida, and Bogotá in April, and between Fort Lauderdale and Bogota next 1 October, with the Orlando flight starting at Boston Logan and the Fort Lauderdale flights at Washington Dulles. The seven-year-old discounter serves México and the Caribbean, but this would be its first truly overseas routes. However, American Airlines and Spirit Air are already locked in a battle over rights to Colombia, and they both spelled it right!
Ivy League aspiration as JetBlue seeks Columbia
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