UK low-fares giant easyJet is to offer customers who pay a little bit more to board their aircraft first a dedicated check-in desk, the latest in a string of moves demonstrating the drift of many players away from the pure low-cost model.
Whatever next? A business class? A loyalty programme?
EasyJet calls its new offer Speedy Boarding Plus. Their press release with all the blurb is here.
Other moves in this direction we've recently blogged on are: