Low-cost goes all fuzzy

UK low-fares giant easyJet is to offer customers who pay a little bit more to board their aircraft first a dedicated check-in desk, the latest in a string of moves demonstrating the drift of many players away from the pure low-cost model.

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Whatever next? A business class? A loyalty programme?
EasyJet calls its new offer Speedy Boarding Plus. Their press release with all the blurb is here.

Other moves in this direction we’ve recently blogged on are:

* JetBlue signs up to sell tickets via the likes of Orbitz and Expedia

* LCCs get hooked on GDSs

* More GDS temptation – this time easyJet’s

* AirAsia goes long-haul

* While here’s some good old-fashioned money-making stuff from reliable Ryanair

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