Another day, another cheap publicity stunt from Ryanair. This time Nottingham is benefiting. Residents of this English city can, tomorrow, turn up in green and stand the chance to win one of the 100 flights being given away to Cork, Shannon, Dublin, Knock, Derry or Belfast.
And Ryanair has a bonus flight up for grabs if you bring along a homemade shamrock. Tasteful. Surely dressing as a leprechaun would qualify for two flights?
Ryanair are masters of gaining maximum marketing momentum from minimum outlay. Check this out. Then there’s the controversial charity calendar.
If you’re willing to compromise your dignity for the possibility of a free flight, turn up to the lower level of the Broadmarsh Shopping Centre in Nottingham tomorrow from noon until 2pm.
Picture to come (once I get hold of it).