Need a reason to go to New Zealand? How about the mountains; the beaches; the friendly people; the Lord of the Rings scenery; the great food and wine? Yeah? Well, then, what about leaf-peeling?
Air New Zealand is promoting “leaf-peeping” to lure travellers to the Land of the Long White Cloud in autumn.
So just what the devil is leaf-peeping?
“Leaf peeping”, reads the press release, is “a quirky pastime where foliage enthusiasts travel to areas with spectacular annual leaf colour changes.”
It sounds sinister and maybe not the sort of thing you’d travel thousands of miles to witness.
So it’s just as well Air New Zealand has gotten UK celebrity gardener Diarmuid Gavin on board, adding some respectability to the campaign.
Air New Zealand General Manager, UK and Europe, Scott Carr, says: "Traditionally low season in New Zealand, autumn is the ideal time for visitors to immerse themselves in our sublime natural environment."
And if the pictures are anything to go by, maybe they’ve got a point.