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Lucky strike: Milton invests in AirAsia X

After hearing Robert Milton speak in London two weeks ago I thought out loud that the next step for our Canadian friend could be as an airline investor.

Well, a release from Malaysia today tells me that Mr Milton has indeed been active on this front already: he has been revealed as one of the founding investors in AirAsia X, the low-cost long-haul carrier starting up from Kuala Lumpur.

"My involvement with AirAsia X has provided me with the exciting opportunity to participate in the newest and most promising airline business model today," said Mr Milton on a visit to KL.

"I believe AirAsia X has great potential as the first truly low-cost long haul carrier in a region which will see significant future traffic growth - an area of the world to which I also happen to have strong personal ties."

Milton is only a minority investor in Aero Ventures that has a 48% stake in AirAsia X but his mere presence gives the airline plenty of kudos.

Another notable founding shareholder of course is AirAsia creator Tony Fernades, who also persuaded none other than Virgin founder Sir Richard Branson to take a 20% stake in the carrier.

Now that it has been revealed that Robert Milton has dipped into his own pocket to invest in AirAsia X his phone will no doubt be ringing "off the hook" as other carriers seek to woo him as an investor in their project.

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