In my couple of decades reporting about this business one thing there is never any shortage of is news. No, never a dull moment in the airline industry.
My colleagues at Flight, Air Transport Intelligence and Flightglobal.com bring you news all the time, whether it is instantly, hourly or weekly. It's a fantastic resource you should use and quite a bit of it is free.
In a news rich world where does a monthly title like Airline Business fit? Of course, we bring you the context, the strategy behind the headlines, the anaylsis, the data, etc in the pages of the magazine. Our dedication to that mission is unwavering.
But what about the world of the web? As someone who's reading this you already know we've been blogging for nearly two years now and Americas Editor David Field has branched out with his own blog LeftField.
And we've added bells and whistles to Airline Business dot com like our web chief executive interviews, of which there is now over 150, and an archive enabling you to see all of our articles for the past 10 years.
But we want to do more, which is where the cartoon comes in.
Over the coming couple of months we are going to be producing "fast-reacting" news analysis stories as the month unfolds and publishing them directly to Flightglobal, the highly successful web platform for the Flight/Airline Business group.
These are trademark Airline Business articles, the only difference is we will write them 24-48 hours after an event that requires deeper examination over and above a straight news story (in our view!).
We've already done a handful, and received decent traffic (most have exceeded 1,000 visits and are still counting):
* Airlines in distress: new round of bankruptcies hits US carriers
* Turbulence in Indonesia* Dubai to launch low-cost carrier
* Fuel spike makes US carriers suffer
* Low-cost players tackle French market
Another experiment is video interviews. We've done a couple of these and expect more in the coming weeks. Our back catalogue includes:
So, is our experiment any good? We can count the visits etc, which is one measure.
But is our new stuff any good? You tell us, gloves off or on, we're big and ugly enough to handle it...