Now might be one of the worse times ever to launch a new airline, but Korean Air's plans to bring Jini out of the bottle in mid-July are ploughing on. Here's what Korean Air said about its new baby.
The airline unveiled its livery the other day at a party in downtown Seoul. After initially being touted as a low-cost domestic player, Jini is now billed as a "premium short-haul carrier". Which puzzles and worries me somewhat. Surely, this thinking goes contrary to every new domestic launch in the past decade.
At any rate we'll look forward to more news from Jini on its pricing soon.
The name Jini means several things, it says. On one side it comes from a Chinese character that is pronounced "jin" in Korean, meaning true of genuine. Apparently it can also be interpreted as "jeans" which are handily part of the Jin Air crew uniforms.
So is Jini genius or folly?
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