Low-cost carriers have often led the way when it comes to cheeky advertising, and AirAsia has got about as cheeky as it gets with this advert promoting its service to the Thai resort of Phuket.
For other cheeky advertising ploys, many featuring low-cost carriers, read Flightglobal editor Mike Targett's blog on his top 10 most blatant uses of sex for an aviation-related marketing purpose.
Like many low-fare players the world over the Malaysian carrier is in the middle of a big sale at the moment. If you want to down tools and take off for Phuket it has two flights a day from its Kuala Lumpur base. Go for it.