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Lufthansa puts the big guns into JetBlue

Today Lufthansa announced that its chief financial officer Stephan Gemkow has joined the 11-man board of US low-fare carrier JetBlue Airways.

Gemkow takes the second of Lufthansa's two seats on JetBlue's board - the other has already been filled by Swiss CEO Christoph Franz.

The fact that these highly placed executives in the Lufthansa Group are going to help shape JetBlue's strategic direction is remarkable and are significant moves demonstrating the importance that the German carrier places on its new US partner.

In December Lufthansa took a surprise 20% stake in JetBlue, becoming the first European airline to invest in US low-fare player.

As Lufthansa says: "The two airlines are now working together on shaping their future co-operation for the benefit of their customers."

This is a fascinating move and one being keenly watched on both sides of the Atlantic to see how the relationship develops.

See our video interview with Dave Barger, JetBlue's CEO, on what the pact with Lufthansa might mean here.

Read Leftfield's recent blogs on JetBlue, first how Barger took a voluntary pay cut, and how JetBlue is now charging for pillows!

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