Heard at the World Air Transport Forum

While I wait for the OK on a rather neat story I got this morning at the Forum, here are a couple fo snippets to keep me going.

Firstly, Pierre Jeanniot, WAF chairman and former IATA director general, made this observation about the changes Southwest Airlines – the original low-cost carrier – is making to its business model as it adds a business class and some frills.

“It has muddied completely the clear fundamental formula that has delivered Southwest profits for 17 years,” he said. “It remains to be seen if Southwest becomes an ordinary legacy airline.” My comment: GOD FORBID!

Also, Virgin Atlantic chief executive Steve Ridgway, was here yesterday. He had to rush off at the end because he had an important appointment in central London – the premier of the new James Bond film Quantum of Solace.

Virgin is one of the sponsors of the latest 007 movie. 

Watching QoS must have been a nice diversion from the press interviews Steve was giving following yesterday’s announcement that Lufthansa is going to take the majority ownership of bmi, and what that might mean down the line for Virgin. 

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