This is today’s Jet Airways press release headline:
JET AIRWAYS ANNOUNCES OPTIMIZATION OF ITS
LONG-HAUL INTERNATIONAL NETWORK
What!? Don’t you mean CUT BACK? Of course they do, I didn’t even need to open the release to know this. But have the good grace to tell it how it is. And as one of my learned colleagues mentioned, cutting back is hardly a big sin in these tough times is it?
Here’s the text of the actual story:
October 10, 2008: In light of the downturn in major economies worldwide, more specifically in the
As part of the same, the airline’s Mumbai-Shanghai-San Francisco route will be discontinued effective January 13, 2009.
Passenger traffic between
Jet Airways has already announced a code share partnership with United Airlines with convenient connections between Mumbai and several
OK, so this route is bleeding money and despite the fanfare with which it was launched it’s got to go – fair enough Jet. But tell it like it is please!