Etihad makes the Formula 1 link

I’ve always been a sucker for whacky airliner paint schemes. They can be used to promote events or to lobby or sell.

Etihad - F1 A340 aircarft (2).jpg

Here is a new one from Etihad, which has painted one of its Airbus A340-600s in a special Formula 1 grand prix livery to promote the Abu Dhabi race on 1 November.

Travellers will see it on Etihad’s services from its Middle East base to New York, Toronto, London and Sydney.

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2 Responses to Etihad makes the Formula 1 link

  1. Paul 8 January, 2009 at 5:39 pm #

    Very nice paint job!
    It is actually a new aircraft being painted this way in Hamburg for it’s delivery: http://www.airliners.net/search/photo.search?regsearch=A6-EHJ&distinct_entry=true

  2. Mark Pilling 9 January, 2009 at 9:31 am #

    Thanks for the link to the extra shots Paul. One more thing Etihad won the Marketing Award in last year’s Airline Strategy Awards run by Airline Business – this kind of thing all fits into that.
    http://www.strategyawards2008.com/images/2008_pdfs/15Marketing.pdf

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