Happy New Year everyone. It seems that Virgin Atlantic’s New Year’s resolution is to re-establish itself as the glamorous airline with the red hot cabin crew.
If you haven’t seen the new ad campaign, have a look here and let me know what you think.
It seems to hark back to a bygone age when air travel was deemed sexy and glamorous, rather than the delay-prone, overcrowded means of getting from A to B that it has become today.
The brick-sized 1980s mobile phone in the ad is amusing – did people really did used to think they looked anything other than ridiculous with such clunky, oversized pieces of plastic clamped to their ears?
But will the ad have its desired effect? Will a bunch of attractive women in red stilettoes encourage people to forget their money worries and fly Virgin in these difficult economic times?
I’d be more interested in finding out what Virgin’s plans are for this year in terms of being a standalone carrier in the midst of a frenzy of consolidation activity. Will the carrier end up in some kind of deal with Lufthansa over bmi? And if not, will some smart red uniforms be enough to help it navigate the choppy seas ahead?