Irish budget carrier Ryanair – long renowned for squeezing every last drop and then some out of ancillary revenue opportunities – has entered into a partnership with advertising agency AD2ONE that will allow other companies to advertise on its website.
The carrier calls its website an “advertiser’s dream”, and says that allowing adverts to appear on the site will enable it to “grow this new form of revenue, which will lower our costs and help us to lower fares”.
A recent survey carried out exclusively by Airline Business, the results of which you can read here as part of our recent marketing feature, showed that 81% of respondents rate the internet as being “very important” to their marketing strategies this year, and this latest move from Ryanair shows the carrier to be no exception.
However, another online trend highlighted by our survey might not be so appealing to Ryanair: social marketing. Judging by this earlier blog from my colleague Michael Targett, Ryanair will not be joining the blogosphere any time soon, having railed against what it calls “idiot and lunatic bloggers”.
Well this lunatic blogger is tired of blogging about Ryanair now so will sign off for now. Ironically, though, they do provide an endless supply of blogging material…