To close the blog I penned the other day, it appears it was Aer Lingus that was behind the "get naked for a free flight" publicity stunt and not Ryanair.
According to this article, hundreds of people stripped off to publicise the launch of eight new Aer Lingus routes from London Gatwick. The airline had advertised for 999 volunteers, using the offer of free return flights to one of its new European destinations as an incentive, but it appears only half that number actually turned up for the event.
I had suspected the stunt might have been a joke by Ryanair as it didn't sound like something Aer Lingus would partake in, but it turns out I was wrong.
Whether the publicity drive will have had any impact remains to be seen.