Now I am the first to admit pretending to sleep to avoid the tedious questioning/conversation of the fellow traveller sitting next to me - whether it is a train, plane or automobile.
So, the ability to somehow "choose" who you sit next to on board an airliner, that is if you are not travelling with someone you want to sit with, has some attraction.
That's what the company SatisFLY is selling. It calls it the intelligent seating service. All is explained on its website.
Satisfly brought their concept to the recent Loyalty event and announced that Hawaiian Airlines is the first to give it a try.
It's worth a read, with plenty of great comments on passenger chat avoidance, and even some promoting the idea of getting to know one another.
But, at the end of the day, sitting next to no-one (and for some that is called First Class) still remains my preferred option. But then I'm a pretty miserable sod. I wonder if Satisfly can deliver that?