For those who haven't seen this already, check out here the JetBlue online advertising campaign poking more than a little bit of fun at corporate CEOs feeling the heat in the current down and no longer able to afford to travel by corporate jet.
"Have your assistant's assistant book now," goes the tag line, accompanying three short films supposedly aimed specifically at chief executives only, teaching them how to fly on JetBlue
The campaign has certainly succeeded in getting attention since launching last month, prompting a letter of complaint from the National Business Aviation Association (NBAA) which accused the ad of maligning an industry that creates jobs, and latterly a large article in the International Herald Tribune.
on April 3, 2009 5:51 PM | Reply
Oh no! JetBlue's ads are nothing but an "attention grabbing stunt to fill airline seats"!
I feel such a fool.