Earlier this week Airline Business travelled to Sao Paolo, where Brazilian operator TAM announced it is replacing its multiple legacy systems with the Amadeus Altea customer management solution in advance of joining the Star Alliance in April 2010.
A majority of Star members already use all or a portion of the Altea solution. But TAM isn't taking any half-measures. The Brazilian operator will use Altea to manage its entire reservations, inventory and departure control processes, representing a complete operational transformation for the airline.
Accomplishing this transition isn't easy and TAM and Amadeus have been working for months with employees to make it as seamless as possible. Their hard work has borne fruit. A cut-over to the new system is expected to occur by the end of the year, a record for a carrier of this size and complexity, says Amadeus vice-president airline IT Julia Sattel.
Having Altea in place will also position TAM to take advantage of opportunities for generating fresh revenue streams as in-flight entertainment and connectivity (IFE&C) technology advances. For example, by using customer profiles - care of Altea - and a robust in-flight connectivity link, TAM may one day be able to customize its passengers' in-flight experience in real time.
Celebrating the TAM/Amadeus partnership from left to right above is TAM vice-president finance and IT Líbano Barroso, TAM vice-president commercial and planning Paulo Castello Branco, Amadeus vice-president airline IT Julia Sattel, Amadeus director global airline IT Jean-Phillippe Mesure and Amadeus director Latin America airline IT Decius Valmorbida.