Republic loses its marketing expert

Merely months after it drastically broadened its business to include branded operations, Republic has lost a key expert in execution of that strategy.

Thumbnail image for sean menke.JPGRepublic today said Sean Menke has resigned as its chief marketing officer. It’s not a huge shock since in a matter of weeks Menke transitioned from CEO of Frontier Airlines to head of marketing at Republic.

Republic closed on its purchase of Frontier after it emerged from Chapter 11 last year, and also acquired Midwest Airlines in an attempt to diversify as opportunities for its main business — serving as a regional operator for US major airlines — continue to evaporate.

Menke’s departure is a big loss for Republic. With his exit Republic loses someone who at Air Canada was key in launching a la carte pricing and subscription fares, which allowed customers to pay for an unlimited number of flights for three- to-six months.

Menke was also key in helping to launch Frontier’s wildy successful “A whole different animal campaign.” 

It’s a tough time for Menke to leave. Republic’s executive management admits it has little experience in running branded, independent operations, and they’re working feverishly to integrate Frontier and Midwest. Republic executives recently admitted they’ve “dismantled everything that was Midwest”, except for the cookies.

Menke’s efforts in navigating Frontier through Chapter 11 won him accolades from the local paper in Frontier’s Denver base. He’s been honored as the Business Person of the Year at The Denver Post.

Airline Business also had a chance to talk with Menke shortly after he was tasked to intertwine the strategies of Frontier and Midwest.  



5 Responses to Republic loses its marketing expert

  1. Night Sweat 9 February, 2010 at 3:32 pm #

    Thank you for sharing that. I was seeking to make for that great info several days ago. So genuinely great to get it the following.

  2. marketing mba salary 13 April, 2010 at 1:16 am #

    Preface To Marketing Management (the Irwin/mcgraw-Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, ….

  3. ebook business 13 June, 2010 at 8:02 pm #

    Ebooks helped me a lot when I was learning about making money with affiliate or adsense kind of websites. I knew I was so new I didn’t want to embarras myself on a forum or get told I’m a “noob”. So I went to a site that turned out to be a internet marketing blog that had everything I needed in one place, ebooks, software and web services. Now I am at least making some money instead of being hopelessly lost among a ton of different content.

  4. seo internet marketing 24 June, 2010 at 8:51 am #

    Excellent job.

  5. Hello my family member! I want to say that this post is amazing, nice written and include approximately all important infos. I’d like to see extra posts like this .

Leave a Reply