How easyJet and Ryanair are approaching social media

For watchers of airlines and their social media policy, here are a couple of interesting pieces I have stumbled across online about European budget carriers easyJet and Ryanair, and their different approaches to social media.

Firstly there is this NewMediaAge news story here, which is reporting the UK low-cost carrier is exploring adding a direct booking function to its Facebook presence.

Secondly, here's a piece from Utalkmarketing.com on Ryanair's social media strategy of creating its own online travel community within its own website.

Airline strategies for social media are still in their formative stages, but it you want me on this you can also check out our recent in-depth piece on airline social media strategies here. Any thoughts you have on those doing it right, please let us know