Interesting insight on passenger habits from market research agency BRDC which suggests travellers are, at the very least, getting used to the idea of paying separately for extras when booking flights. The research shows two-thirds of those surveyed believe it is acceptable to charge for an extra bag and 61% thought likewise over charging for priority boarding. Here are some of the headling findings and you can find more on the survey here:
When purchasing airline tickets extras are often charged separately. Which of these do you think are acceptable to charge for as extras on your ticket price?
66%: An extra item of hand luggage
61%: Priority boarding
53%: A seat reservation charge
50%: Surcharge on people over a certain weight
29%: A carbon off-setting charge
27%: Assistance to aircraft if have mobility problems
26%: Paying for ticket on a credit card charge
25%: To be checked in via a member of staff
18%: To check in a bag
15%: Paying for ticket on a debit card
Source: BDRC Continental (Q19) Base: All 20-64 year old online users (1005)
I think the least suprising bit here is 50% of people think its acceptable to put a surcharge on people over a certain weight – I assume this 50% of people are not over a certain weight and not in danger of having to pay the extra!
The unbundling of the elements in airline tickets, ferociously driven by low-cost carriers, has been one of the key in building airline ancillary revenues. We recently covered the topic in Airline Business – check out this article looking at how close the ancilliary revenue stream is to drying up.