World Cup ban hands Kulula a free kick

In a classic demonstration of the Streisand Effect – the spectacular backfiring of censorship that generates publicity far in excess of original fears - an attempt to gag South African carrier Kulula’s don’t-mention-the-Cup posters has simply spurred it to prod the sleeping dragon again, but this time with a bigger stick.

 

Kulula has been banned from featuring just about anything to do with football on its promotional material, a prohibition whose greatest impact appears to have been to force people to look up ‘vuvuzela’ in the dictionary*.

 

 

kulula2small.JPGIt’s certainly done little to curb Kulula’s cheek, because the airline has knocked up another poster which brazenly draws attention to 2010 - ‘Not next year, not last year, but somewhere in between’ – and pictures various objects pathetically masquerading as non-football paraphernalia. As well as an image of the ‘Storms River Suspension Bridge’ that looks nothing like the real thing but a lot like the Moses Mabhida Stadium for the World Cup. Which, unlike Kulula, I’m still allowed to mention.

 

 

* I’ll save you the trouble, it’s one of these

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16 Responses to World Cup ban hands Kulula a free kick

  1. Paulo M (Johannesburg, RSA) 25 March, 2010 at 8:14 pm #

    Ha! Got this far! :)

    Seen a few A2 size ads in either the Business Report or The Star — or both. Kulula and Nandos (a chicken fast-food franchise) tend to have the smartest (and fastest) reactions to national affairs. Very funny.

  2. Felix 25 March, 2010 at 10:27 pm #

    Well done Kulula – an airline with a sense of humour!

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