Clicking into place – catching up with Vueling’s Alex Cruz

This month for the June issue of Airline Business I interviewed Vueling chief executive Alex Cruz for our cover interview. It was an interesting time to catch up with Cruz, nearly a year a since Vueling merged with the fellow Barcelona budget carrier Clickair – where Cruz had been editor since its launch in 2006. The merger has brought a financial turnaround for the previous loss-making carriers, but challenges remain ahead – notably through increased competition from easyJet, Spanair and possibly from Ryanair – which has previously been linked to starting direct flights from Barcelona’s El Prat Airport.

 

alex cruz.gifYou can see his take on how the merger has worked and the competitive position in Barcelona, together with some really interesting insights into how Vueling hopes to exploit the potential of mobile technology to provide new services and boost ancillary revenues. Read the full article here

You can also watch our video interview with Cruz about the merger and the importance of the new terminal its home airport of El Prat from September last year here.

Picture by Ian Billinghurst/Billypix

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