BA asks its friends about going mobile

A post on behalf of Henk Ombelet, Flightglobal business development manager

Being responsible within Flightglobal for our iPhone development, I was very pleased to receive an invitation from British Airway to the launch of their mobile application.

BAiphone_resized2.jpg

BA has had an iPhone app for a couple of years now, and had identified that it was in need of an upgrade. It also realised there are other platforms out there, and while the iPhone is the most used phone on their BA2GO website, the Blackberry is very important for their business travellers.

So, last night Chris Davies, Head of Digital Marketing, opened by giving an overview of the BA mobile strategy. Clearly, mobile devices are very important for their customers, and are also very personal.

Linking the travel plans of an individual with his or her smart phone means that BA can offer a very smooth travel experience. It’s all done through the Executive Club, BA’s frequent flyer program, and it links the application on your phone with all your upcoming travel, allowing you to check in online, and on the iPhone, even to store your boarding pass. No more bits of paper to lose.

BAAndroid_resized.jpg

It will also tell if your flight is delayed, you can check your Exec Club account, look up flight schedules and eventually it will present live information such as gates and boarding times.

They then let everyone loose on the various iPhones, Blackberrys and Android phones with some of the developers around to explain and at the same time record feedback.

While the apps are very good, and as a blackberry user I have been yearning for something that lets me check in on the run, what impressed me most though was the manner in which BA had organised the event.

It used an internet forum of frequent travellers to recruit BA travellers for the event, especially those that had been vocal about mobile apps. They gave them a nice, practically first class experience, and most of these people relished the opportunity to give feedback to senior managers at the airline – something they don’t often get a chance to do.

In return, BA gets a lot of valuable customer feedback, and at the same time manages to give off a really positive vibe – something they needed after the ash clouds and other problems of the past months.

Check out the comments that were left on the chat forum after the event: http://www.flyertalk.com/forum/british-airways-executive-club/1103088-would-you-like-chance-come-our-mobile-event-2.html , and you’ll get an idea of how the attendees enjoyed the experience.

The new applications will be released on Monday 19 July 2010.

 

 

Being responsible within flightglobal for our iPhone development, I was very pleased to receive an invitation from British Airway to the launch of their mobile application. BA has had an iPhone app for a couple of years now, and had identified that it was in need of an upgrade. They also realised there are other platforms out there, and while the iPhone is the most used phone on their BA2GO website, the Blackberry is very important for their business travellers.

 

So, last night Chris Davies, Head of Digital Marketing, opened by giving an overview of the BA mobile strategy. Clearly, mobile devices are very important for their customers, and are also very personal. Linking the travel plans of an individual with his or her smart phone means that BA can offer a very smooth travel experience. It’s all done through the Executive Club, BA’s frequent flyer program, and it links the application on your phone with all your upcoming travel, allowing you to check in online, and on the iPhone, even to store your boarding pass. No more bits of paper to loose. It will also tell if your flight is delayed, you can check your Exec Club account, look up flight schedules and eventually it will present live information such as gates and boarding times.

 

They then let everyone loose on the various iPhones, Blackberrys and Android phones with some of the developers around to explain and at the same time record feedback.

 



While the apps are very good, and as a blackberry user I have been yearning for something that lets me check in on the run, what impressed me most though was the manner in which BA had organised the event. They used an internet forum of frequent travellers to recruit BA travellers for the event, especially those that had been vocal about mobile apps. They gave them a nice, practically first class experience, and most of these people relished the opportunity to give feedback to senior managers at the airline – something they don’t often get a chance to do. In return, BA gets a lot of valuable customer feedback, and at the same time manages to give off a really positive vibe – something they needed after the ash clouds and other problems of the past months. Check out the comments that were left on the chat forum after the event: http://www.flyertalk.com/forum/british-airways-executive-club/1103088-would-you-like-chance-come-our-mobile-event-2.html , and you’ll get an idea of how the attendees enjoyed the experience. 

The new applications will be released on Monday 19 July 2010.

 

 

, , ,

Leave a Reply