As part of its new “You Above All” marketing campaign debuting on October 15 features an online portion of hidden camera scenarios called “Ground Rules.” Here’s what JetBlue has planned —
The unscripted videos point out the shortcomings of much of the airline industry by bringing other airlines’ service policies and procedures to light on the ground. They feature real people in real situations being deprived of things they’ve come to expect, such as legroom in a taxi, a full can of soda from a street vendor and free luggage storage in the trunk of a taxi. The videos will debut in a YouTube homepage takeover on Friday.
The new campaign is the first developed in conjunction with JetBlue’s new ad agency Mullen.
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