Lauda seldom attends industry functions and a show of hands in the conference room revealed that only two WAF delegates have seen him present before. The three-times Formula 1 champion flew in by business jet specially to present at the event.
But what do you ask such a charismatic character, with so many experiences under his belt?
How about quizzing him on which is more frightening - motor racing or trying to make a profit in the airline industry:
"Racing today is safe and can earn you a lot of money. Aviation is dangerous and can lose you a lot of money," said the smiling entrepreneur before dashing back off to his waiting business jet.