The Simplyflying-Airline Business Social Media for the Aviation Industry got off to a flying start with a room full of delegates. However, the venue's capability to cater to wifi needs wasn't top notch unfortunately and ironically.
The Social Media conference provided the ideal opportunity to launch the inaugural Simplyflying-Airline Business Social Media Excellence Awards for Airlines.
Left to right: Shashank Nigam, CEO SimpliFlying, Aurelie Valtat, online communications manager, Eurocontrol, Dr. Torsten Wingenter, Lufthansa's global coordination for social media marketing, Christian Kamhaug, manager ancillary services, Scandinavian Airlines, Hisham Saleh Mohd, Malaysian Airlines' e-marketing manager, Sergio Mello, CEO SATISFLY, Mary Kirby, Flightglobal senior editor Americas and RunwayGirl blog author
Categories and winners
Best Social Media Campaign - Lufthansa's "innovative" MySkyStatus
Best Use of Social Media for Crisis Management - SAS Scandinavian Airlines - for communication during the #ashcloud chaos
Best Use of Social Media to drive Revenue - Malaysia Airlines' 72 Hours Merdeka promotion
Shashank Nigam, CEO SimpliFlying said: "It is important to recognise the social media best practices in the industry. These awards do just that. The winners showed innovation and persistence to pursue results."
You can still join in the conversation - just look up trending topic #SMairlines on Twitter and let us all know your thoughts on the issues brought up at this inaugural conference.