After its gentle transition to “British Midland International”, finally clearing up the mystery “i” in bmi, the Lufthansa-owned carrier has revamped its logo to include its full name.
This has been on the cards for a while and was mentioned by bmi chief executive Wolfgang Prock-Schauer when I interviewed him in the autumn. You can take a look at the full coverage here.
In rolling out the new brand logo, bmi says: “The airline undertook a strategic review of its brand when it became part of the Lufthansa family last year. The new logo offers bmi a much stronger identity by using the full name of British Midland International, rather than just bmi.”