Spirit has broken new ground it the ultra low cost realm -- by shaving three letters off its url. To book your ULCC (ultra low cost carrier) experience now just type in spirit.com, instead of the tiresome spiritair.com.
And Spirit's reasoning? Well, here you go --
Following numerous studies, Spirit concluded that it can increase the efficiency of its employees and also save customers time by shaving three letters off of its URL. The results are clear. Employees and customers are saving more time by typing less. In fact, the move is saving over 20 million keystrokes each month. This translates to a savings of more than 2,100 hours each month to relax on the beach, hit the links or explore one of the 40 cities that Spirit serves throughout the America's.
Here's to Spirit's contribution from preventing these events --