US carriers are attempting to share some love, and more importantly cash, on this St. Valentines Day.
United-Continental is handing $224 million in profit sharing today while Delta is passing out $331 million.
Soutwest also gave its employees a $150 bonus just ahead of the holiday today.
Delta’s $331 million payout is the largest in the carrier’s history, says CEO Richard Anderson.
Delta has taken out full-page ads in USA Today, the Atlanta Journal Constitution, the Detroit Free Press and the Minneapolis Star Tribune.
US Airways also recently highlighted its 2010 profit sharing — $650 per employee in 2010.
Cash probably goes a bit further than chocolate!