Dutch carrier KLM launched its new European business class product yesterday - the centrepiece of which is giving passengers more space by leaving the middle-seat empty.
To illustrate the carrier recruited US comic Matt Chapman to roam candid camera-style around Schiphol Airport invading the personal space of various business travellers. Watch the video here.
While we are on the subject of airlines and videos, if you haven't yet seen it, please join the debate on Mary Kirby's Runway Girl blog about the best airline video virals - SEE THIS BLOG - and we'll have much more on the subject in the March issue of Airline Business.
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