Interesting deployment of dual brand management now low-cost carrier guru Tony Fernandes has a foot in both airline camps following the ground-breaking tie-up between AirAsia and network carrier Malaysian Airlines.
The AirAsia name has made regular sponsorship appearances within sport in the past, including the shirt sleeves of the ever-popular English Premiership referees. And with Fernandes newly-acquired Queens Park Rangers being shirt sponsor-less after its deal with Gulf Air ended this summer, there was an obvious opportunity. But what name to put on the shirt? AirAsia or Malaysia Airlines…
…the answer of course is both. Malaysia Airlines for the home kit, AirAsia for the away kits. You can see the look in the picture below (QPR manager Neil Warnock, centre left, ponders which of the new signings to play in midfield with Joey Barton on Saturday)
I can’t think of another example of different home/away sponsorship – but could this set a new trend? Could we see Arsenal playing away from the Emirates with FlyDubai adorned across their shirts?
And why stop there. With airlines operating premium and low-cost airlines, and football clubs spending varying transfer fees on different players, why not tailor the airline sponsor’s name for each player to their individual transfer fee? Though I guess you would know if you come in one day and find you suddenly have Ryanair on your shirt that your dream multi-million pound move to Barcelona isn’t happening.