Just how did we create the AB Finance iMag?

Airline Business has once again tackled the intriguing world of aviation finance and leasing in digital format, with its first interactive special report of 2012. And after the success of last year’s edition, we have again teamed up with renowned aviation financier DVB Bank.

The DVB link, along with our recent tie-up with aviation consultancy Ascend, has enabled us to really get under the skin of this sector of the industry, tackling the issues that are in the forefront of people’s minds at the moment. This has seen us tap the views of bankers, airframers and analysts to explain and explore the issues.


Flightglobal’s iMag team (l to r) Max, Laura, Alex, Fay, Andy, Babs, Gareth, Alexis, Becky, Graham and Olivier


These include the “jitters” about the availability of funding in 2012, the impact of the re-engined narrowbodies on current production aircraft, and the “funding gap” that makes trading of young secondhand airliners difficult.

ab-ifinance-cover.jpgIn the latest interactive we speak to Airbus’s John Leahy, Boeing’s Kostya Zolotusky and DVB Bank’s Bertrand Grabowski and Bert van Leeuwen, as well as EADS finance guru Hans Peter Ring.  We’ve also cross-examined some analysts – Ascend’s Eddy Pieniazek and Chris Tarry from CTAIRA.

The Ascend connection has enabled us to slice and dice the fleets of the major lessors, as well as take a deep dive into the evolution of the aviation leasing sector, which is illustrated with some familiar faces from the leasing world.

Contributions for the editorial content have also come from across the Flightglobal group.  My own efforts have been superbly supported by Fay Sanders – editor of Ascend’s Aviation Exchange – who conducted the interviews with the DVB bankers. Flightglobal finance editors Olivier Bonnassies and Laura Mueller also put in much time and effort to ensure that all the bases of the aviation finance world were covered. This included Olivier tackling the video interviews with Boeing Capital’s Kostya Zolotusky.

And of course the iMag wouldn’t have become a reality without a huge production effort. Gareth Burgess juggled producing the lively cover and snazzy interactive graphics with the final preparations for his wedding to Emma (pictured below just after they tied the knot last Saturday).

DSC08117a-lr.jpgThe videos were, as ever, a joint effort involving the very pregnant Babs Cockburn (ably assisted by Becky) and Andy Costerton. The iMag design and layout was tackled once again by Alexis Rendell, with production undertaken Kern and the team at FMG. Last but not least – many thanks to my core AB team of Graham Dunn and Alex Thomas for all the help in the delivery of yet another great interactive.

We’ve got more of these iMags planned in 2012, so stay tuned to flightglobal.com!

And if you haven’t had a chance to look at the latest iMag – then click here..

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