Another rugby crazy airline chief
By Alex Thomas on 10 May, 2012 in Uncategorised
With Harlequins and Manchester City both in pole position in the England’s rugby and football premierships, Etihad Airways’ sports sponsorship investments look to be very prudent.
While Manchester City, owned by an Abu Dhabi-based oil magnate, was already rising to prominence and is a natural fit with the Abu Dhabi-based carrier, the reasons behind the decision to sponsor Harlequins appear less clear cut.
Struggling in the premiership until this season, when they finished first on points heading into the play-off deciders, only a true rugby aficionado could have understood their potential for success and the coverage that would bring.
With big sponsorship decisions usually made at boardroom level in large companies, has the hand of Etihad’s chief executive James Hogan, a renowned rugby enthusiast, played a part in the airline’s sports marketing strategy?
His comment that “the partnership with Harlequins has provided Etihad with an impressive platform to connect with customers in the UK”, after an extension to the Harlequins contract was signed, suggests it might well have been.
About Alex Thomas
Cookies & Privacy
- fake oakley sunglasses outlet on Paris 2009: AirAsia rocks into Paris with huge A350 order
- buy christian louboutin jenny white on Case of the missing American tail
- to lose weight fast on Time travel in Ethiopia
- help to lose weight on When the school bus turns into an Airbus
- web Page on Signs of momentum for onboard phones
A380 Aer Lingus AirAsia Airbus Air France-KLM Airline Business AirTran Airways Alitalia American Airlines BAA BALPA bmi Boeing British Airways consolidation Delta Air Lines Driss Benhima easyJet Emirates environment FAA Farnborough Air Show flightglobal Great Lakes IATA Iberia Jan Stenberg JetBlue JetBlue Airways London Heathrow low-cost carriers Lufthansa Michael O'Leary Northwest Airlines Qatar Airways Richard Branson Ryanair southwest airlines Tony Fernandes United Airlines US airways virgin america Virgin Atlantic Vueling Willie Walsh