How is Spring Airlines hoping to break the low-fares model in China?

For many outside of Asia, Spring Airlines is probably best known for out O’Learying, Michael O’Leary when it floated the concept of standing-only flights - something that not to be out O’learyed, the publicity shy head of Ryanair was happy to pick the baton up on himself.

But there is plenty more to the story of Spring Airlines, which is attempting to adapt the hugely successful no-frills carrier model to the emerging Chinese market. So how is the airline faring with its ambition of bring low fares to the Chinese market?

“I saw an opportunity in an industry where the dominant global players are smart privately-owned companies. Southwest opened the market up to a whole new class of traveller, levelling the playing field on who might fly, and we thought that we could adapt this model to China,” explains Spring chairman Wang Zhenghau in the June Airline Busines cover interview. “Regardless of who you are, the challenges that you predominantly face are internal. You have to understand your market, your consumer and their changing habits. Only you can control your destiny, and you are responsible for your own success.”


20130419 Spring Chairman Wang-128.jpgYou can read the full article, find out more about the airline and watch a video interview with Zhenghau here.

To read other recent Airline Business chief executive interviews including Temel Kotil at Turkish Airlines and Airbus chief salesman John Leahy, go to the Airline Business CEO interview page and search our archives.

One Response to How is Spring Airlines hoping to break the low-fares model in China?

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