We are going to blow our own trumpet a little bit here - so apologies in advance!
Airline Business has just published our 2008 World Airline Ranking - it is, as you can imagine, a major effort, collecting financial and traffic data from the globe's leading carriers. The result, we claim, is the industry's most independent and comprehensive ranking.
Now some carriers are not all that keen to give us this information - Iran Air, Aerolineas Argentinas and Mexicana for example. This is for a variety of reasons: perhaps their financial figures are not finalised, perhaps they don't even know, perhaps they are privately held and are not inclined to tell us (if you know do tell us).
So, sometimes, we produce an estimate. This work is performed by our data team under the expert guidance of Antonio Panariello. He uses plenty of smoke and mirrors and guesswork of course, but mostly bases the estimates on previous trends, traffic growth etc.
It was with some pleasure that Antonio can report that our estimate for the revenues of Philippine Airlines for 2007 of $1.5 billion, a rise of 8.3% over the 2006 data, was spot on, according to preliminary results just issued by PAL.
Well done Antonio! We will report on his team's continuing success (or otherwise) as more results come out for the likes of Air India, El Salvador's TACA or Gulf Air.
To buy the World Airline Rankings issue of Airline Business contact Laura Wood of our team at firstname.lastname@example.org
Or to get the World Airline Rankings on spreadsheet contact Daniel Sedman at email@example.com