Saudi Arabian low-fare start-up NAS Air is making sure its costs are kept as low as possible by having its chief executive captain some of its initial flights.
NAS Air has begun accepting bookings on its colourful website, powered by Navitarie, ahead of its 25 February launch of flights connecting the capital Riyadh with Jeddah. On its recently launched website, NAS Air claims it will be the first airline in Saudi Arabia with a chief executive "who will pilot his own planes".
The chief executive, Peter Griffiths, is a former director of safety and security with easyJet and used to fly Boeing 737s. Griffiths will now be switching to Airbus A320s - NAS Air will start with two A320s ordered by its parent, corporate jet operator National Air Services (NAS).
In addition to Riyadh-Jeddah the new carrier's schedule will include from 31 March flights from its Riyadh base to Madinah. Promotional introductory website-only fares start at just SR9 ($2.40). One-way fares purchased from the call centre or travel agents start at SR99.
NAS Air will be Saudi Arabia's first budget airline and only the third in the Middle East after Sharjah-based Air Arabia and Kuwait-based Jazeera Airways. The carrier's vision is to "give people equal right to fly" and its tagline "hayakkum" means "welcome".