Americas: October 2008 Archives

Are you a low-cost carrier looking to drum up some publicity?

Have you ever thought about hosting a rock concert on board one of your flights?

That is exactly what Mexican low-cost carrier Volaris did yesterday, when it teamed up with Coca-Cola to sponsor a concert by Zoe y Molotov. If you are not from the Spanish speaking world, you probably never heard of them, but Volaris claims in a press statement that they are "one of the most important rock bands of our times".

Above and to the right are two photos of Zoe y Molotov singers jamming on board one of Volaris' A319s at 30,000 feet. Volaris called the flight, which took off from its base at Toluca outside Mexico City and landed in Guadalajara, "Vuelo Zero" or "Flight Zero". This is designed to promote Coca-Cola Zero, the new sugar free version of Coke. Volaris also coined the flight "making the impossible possible".