The fantastic idea of AirAsia becoming the shirt sponsor of probably the world's biggest soccer club, Manchester United, was dashed this morning by the airline's group CEO Tony Fernandes.
Tony has toyed with the idea, discussing it on his blog, but for now this shirt is just a souvenir.
What Tony said during a conference to analysts this morning, when the airline announced its Q4 and full-year results, was this:
"We have a strong brand, but just to confirm we will not be sponsoring Manchester United."
Of course AirAsia is already a Man U sponsor, but not to the ultimate extent of having the AirAsia name on the front of the team's shirts. The airline does make a big play out of it at home in Malaysia as you'd expect where they absolutely love the UK's Premier League Football.
In the meantime, AirAsia has posted its Q4 results and full year 2008 figures. Here's the airline's release on them.