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Europe: July 2007 Archives

WIN – copies of Ryanair book

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RyanairBook.jpgRyanair – the full story of the controversial low-cost airline dishes the dirt on the airline that charges wheelchair users to rent a chair, opposes carbon trading for airlines and features everyone from the Pope to Saddam Hussein in its advertising.

Get stoned. Yep, that’s what one airline wants you to do. Silverjet, one of the superpremum transatlantic carriers is 523px-Tongue_%2528Rolling_Stones%2529.svg.png stepping up the competition with an offer that gets you a round trip between New York and London on its 100-sleeper seat jet, plus, plus, get this, a chance to see the Rolling Stones live at the O2 Arena and for one of the final shows of the bigger bang tour. The airline’s $2,500 package include the flights and a ticket to the concert, which you can book by calling 1-800-ROCK AIR or (get this) flysilverjetcom/getstoned. Please be aware that the Flight Group does not condone bad behaviour, although some of us do condone clever advertising.

At last night’s Airline Business magazine annual Airline Strategy Awards I introduced the event with a short snapshot of some of the highlights of the past year in the business.

Here is the text of the introduction if you weren’t able to be there (here I am in full flow).

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“Looking back over the past 12 months or so since the last Awards ceremony it has, in many ways, been a momentus year.

I’ve selected a few personal highlights to remind us just how much has happened in such a short time.

domodedevo.JPGThe transfer of Lufthansa German Airlines from Moscow’s down-at-heel Sheremetyevo Airport to the sparkling new Domodedovo Airport could spell the beginning of the end for the international traffic ambitions of the Russian capital’s traditional gateway.

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So confident is London Heathrow's operator BAA in its ability to deliver the airport's Terminal 5 on time and on budget that BAA director of business critical systems and IT, Nick Gaines, yesterday boasted to a group of journalists that the new facility "will not have any system integration problems".

Hopefully Gaines' confidence will be rewarded and the mass of new IT systems involved in making T5 work will indeed run seamlessly and flawlessly.

However, it takes a brave person to make such a bold claim to a group of reporters, pens in hand to take note of the comment so that if things do not go as smoothly as predicted, the comment can be thrown back at its source along with a barrage of whys and wherefores.

SIA ready to sell its Virgin stake?

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virginblog.jpgThe UK's Daily Telegraph newspaper has done a good job analysing, some might say speculating, on whether Singapore Airlines is (or should) offloading its 49% stake in Virgin Atlantic Airways.

SIA took the stake in 1999 and has done - outwardly at least - precisely zip with it.

Monarch's viral campaign

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MixMatchW200.gifMonarch is getting down with yoof culture again, with the launch of a viral campaign to promote its flights to the Spanish party island of Ibiza today.
The campaign is set to build on Monarch’s April collaboration with record label HedKandi, which set out to tap into the youth market. As part of that partnership, Monarch unveiled a HedKandi liveried Boeing 757 to mark the launch of flights and the start of Hed Kandi’s flykandi season. Adding to that package, the airline has now partnered with Clubtix.co.uk to offer its customers tickets to Ibiza events.