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Mark Pilling: May 2007 Archives

Pimp my plane, says Air New Zealand

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We are always on the look out for funky, innovative or indeed terrible, examples of what airlines worldwide are getting up to on the web.

So, we have no hesitation in directing you to Air New Zealand's promotion "Pimp my Plane". It is a rip-off of a highly successful US TV show and has won an Australian gong for best online ad campaign.

Stefan Vilner, the man who has been at the helm of Danish low-cost carrier Sterling Airlines for four years, has been tempted to join another player in the low-cost sector.

But this time it's not another low-cost scheduled airline, but a low-cost executive jet operator. Vilner is joining JetBird, a start-up airline backed by Irish entreprenuers (aren't they all these days?), that will offer on-demand private jet charter services across Europe.

"Alliances are here to stay", was the simple statement of Jan Albrecht, the chief executive of the Star Alliance, speaking at its 10th birthday celebration on Monday 14th May in Copenhagen.

In fact it was 10 years to the day that the then heads of Air Canada, Lufthansa, SAS, Thai Airways and United Airlines got their heads together to create Star. It was the first airline alliance, followed in short order by oneworld and SkyTeam.

BraniffW200.jpgKLM flight attendant Cliff Muskiet has a lot of wardrobes. He needs them to house his amazing collection of over 600 stewardess uniforms that he has amassed since 1980.

His website, which will leave you stunned, fascinated and potentially horrified, is simply a must-visit. Appropriately it is called "uniform freak".

Those web-savvy creative types at Singapore Airlines are at it again - this time coming up with an interactive website to mark the carrier's 60th birthday. SIA was founded on 1 May 1947.

We are always on the look out for funky, interesting or tragic airline web experiences and this one makes the grade - the funky category of course.

Southwest listens to the blogosphere

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Southwest Airlines is a listening kind of airline. As it celebrates the first anniversary of its blog - called Nuts about Southwest - it has been listening hard to the comments made about its advance booking policy.

Fuming travellers had been telling the airline they were mad about not being able to book tickets over 90 days ahead. In total an avalanche of 274 people joined in.

So, Southwest has changed. As Michael van Houweling, online manager at the airline said at last week's Airline Distribution event in Ft Lauderdale: "You blogged, we flamed, we acted."

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