The crowded Israeli skies seem to lure more and more businessmen that think they have the formula to make money by offering "the right thing" to passengers.
A group of Israeli aviation entrepreneurs are getting ready to join the already very competitive market. They are negotiating the purchase of two Boeing 737-300s and have applied for the needed approvals from the Israel civil aviation authority (CAA).
Market sources say that the new initiative (currently under the name Leadair) is aimed at offering cheap charter flights to Mediterranean and European destinations.
The boiling Israeli aviation market is going to get a temperature boost soon. It will be very interesting to see what is the new approach, that will allow the new business to function with profits.
The Israeli market is currently served by three Israeli airlines and by around 110 foreign scheduled and charter airlines that operate in Ben-Gurion international airport, according to the season.