Sir Richard Branson honoured his bet to serve as an AirAsia X cabin crew, by donning the low-cost carrier's red uniform - which includes a skirt - aboard a charity flight on 12 May.
The founder of Virgin Group had his legs publicly shaved at a cocktail event the evening before the flight, which operated from Perth to Kuala Lumpur, says AirAsia.
Branson and Fernandes wagered a bet on which one of their Formula One racing teams would finish in the best position in the 2010 Formula One Grand Prix season, with the loser to serve as a female cabin crew aboard the winner's airline.
Fernandes' team finished two spots ahead of Branson's team in the final rankings.
"This has been a real first for me but I have enjoyed the experience and I have nothing but respect for what our fabulous flight attendants do every day to keep us safe," says Branson.
AirAsia X will donate proceeds from the charity flight, including inflight sales and duty free merchandise, to Australian charity Starlight Children Foundation. It estimates that it will raise over Australian dollar (A$) 200,000 ($199,800) for the Foundation.
A brief ceremony also took place at the low-cost carrier terminal in Kuala Lumpur, where Branson was awarded the AirAsia cabin crew graduation certification along with the airline's crew uniform and shoes.
AirAsia X's chief executive Azran Osman-Rani also posted a video of Branson performing the inflight safety demonstration on YouTube.
Pictures credit to: AirAsia.
Video credit to: AirAsia X chief executive Azran Osman-Rani