Cathay Pacific executives face up to trying times

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So just how bad are things at Cathay Pacific Airways? Very bad, according to a frank admission by the Hong Kong carrier’s senior executives.

In the latest issue of CX World, the airline’s monthly magazine, chief executive Tony Tyler calls the economic crisis “one of the most difficult” in the carrier’s history. Chief operating officer John Slosar adds that there is no sign of a recovery. “Things went downhill very quickly, and there is no sign of any upturn as yet,” he adds.

Last week, the airline announced a slew of measures to help it rein in costs and increase revenues. In these tough times, Cathay appears to be trying to swallow the bitter pill in an effort to keep afloat amid the ongoing turmoil.

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