Today I met with Andrew Herdman, director general of the Association of Asia Pacific Airlines to discuss the impact the global economic downturn has had on the region’s airlines. Must have spent about 30 minutes interviewing him. But interestingly – and this often happens with media interviews – the best bits of the interview came at the very end. Literally the last few sentences.
As I am getting up to leave Andrew says that airlines in Asia Pacific have been the most adversely affected by the global economic downturn when compared to airlines in America and Europe. He points out that the segments of the airline industry most adversely affected are premium travel, long-haul services and cargo. And goes on to add that these are the very same bits of the business that Asian carriers rely on for most of their profits. So no guessing what the lead to my article will be. The last few sentences of my interview will be the first few sentences of my story.