V Australia’s TV commercial looks a lot like a Robert Palmer video from the 1980s which is not surprising because the creative team that came up with it are probably circa 1980s.
The 1980s were also a very important time for Richard Branson but I think there is a very real danger that V Australia’s TVC will be perceived to be dated.
I’m also not convinced that the strategy behind the campaign will entice people to fly V Australia.
This ad appeals to a very narrow segment of the market – men.
Women are still the key decision-makers when it comes to leisure travel. So airline advertising has to appeal to both a male and female audience. I don’t think watching some stick-thin blonde women synchronizing to music on a plane will do the trick.
Virgin is suppose to be a sexy and youthful brand but there must be a better way to meld these brand values. The ads need to appeal to women too and give people a real and believable reason to fly V Australia.