PARIS 2009: Susi Air plunges into Indonesian market

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Indonesia is a massive archipelago with over 15,000 islands, many of which have only short runways. Therefore, it is no surprise that several companies are keen to offer air services using smaller aircraft.

Susi Air is one of them. In Paris, the company ordered 30 Cessna Grand Caravan turboprops, a Piaggio P180 Avanti II turboprop, and one AgustaWestland AW119 Ke single engine helicopter and one AgustaWestland Grand light twin helicopter.

It was created by Susi Pudjiastuti and Christian von Strombeck (above) in late 2004, with an original mission of transporting fish from Western Indonesia to other markets in Asia. The company, which already operates 10 Cessna Caravans, has now added scheduled commuter services and on-demand services for VIPs and passengers as well as cargo, as well as flight surveying and pilot training.

Indonesia is becoming a major general aviation market in Asia, something that will continue over the next few years, and companies like Susi Air are in a good position to take advantage.

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