Tiger Airways Australia launched direct flights between Sydney and Melbourne yesterday, with members of the West Tigers National Rugby League team pulling an Airbus A320 aircraft out of the hanger (pictures above and below) as part of the airline's publicity plan.The carrier will certainly need all the strength it can get to muscle in on a route that is one of the most popular, and competitive, globally. Tiger will have 24 weekly flights and could up this in the future, but it needs to bulk up when compared to the competition.
According to Innovata, Australian national carrier Qantas has over 210 weekly flights between Sydney and Melbourne's main gateway Tullamarine International Airport. Its low cost subsidiary Jetstar has three weekly flights to Tullamarine and 41 to Avalon, Melbourne's secondary airport. Their only serious rival, Virgin Blue, has 164 weekly flights to Tullamarine.
Tiger would need more than rugby players to pull it ahead if it wants to make a dent against such hefty competition. And a bit of luck, too.
on July 7, 2009 1:54 PM | Reply
You got that right, I think they could do better if they low down their fair specially when everyone knows that Qantas offer better service and quality.
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