Sleep time in Air New Zealand’s economy class

ANZ sleeper.jpgSo it appears that Air New Zealand is looking to have seat-beds in the economy class of its new Boeing 777-300ERs. Does that make sense, though?

The main aim for any airline is to fill the seats in its aircraft. So seat-beds could work in this climate, when loads are down, but it makes little sense in other times. And especially in the long-haul flights, when yields are likely to be higher. If more people are taking up the offer of using a seat-bed, that should be worrying for ANZ.

Here is a question – how will this work? I mean, most of us have seen people (I have never done this personally) just stretch out and put their legs on the seat next to them if it is empty. Will the carrier bar its passengers from doing that in these new aircraft?

5 Responses to Sleep time in Air New Zealand’s economy class

  1. David 29 October, 2009 at 4:31 pm #

    It’s an interesting proposition. Relatively cheap to install and offers more comfort (the average person cannot stretch out over two seats, needs three).

    Real question is whether this would cannibalise premium traffic.

  2. Siva Govindasamy 29 October, 2009 at 6:27 pm #

    I really doubt it – the guys who travel business do so for the amenities and convenience, not for the pleasure of squeezing your but into an economy class seat that can be converted into a bed. But it is an interesting experiement.

  3. Herbert Ashton 4 November, 2009 at 7:48 pm #

    Fresh idea and creative !

    but it might not worth the money afterall.

  4. Spacman 4 November, 2009 at 11:35 pm #

    Kind of like the idea – but if you had a flat bed why would you want to take up three seats.. unless ur from texas:)

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